Fulla Doll — The Fashion Doll Made for Muslim Girls
From hijab styles to abaya looks and prayer sets, Fulla offers a full world of play that reflects the values and everyday life of Muslim families worldwide.
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The dolls, clothes, and accessories that Muslim families keep coming back to — from classic hijab Fulla to limited seasonal looks.
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Why Fulla Stands Apart
A doll built around real cultural values — not adapted from something else, but designed from the ground up for Muslim girls and their families.
Modest by Design
Every outfit — from everyday clothes to special occasion looks — keeps shoulders covered and skirts below the knee. No swimwear, no revealing cuts.
Rooted in Culture
Named after the jasmine flower native to the Levant, Fulla reflects the appearance, values, and daily life familiar to girls across the Arab world.
A World to Explore
Beyond the doll itself, Fulla’s universe includes clothes, accessories, a house, and a magazine — giving children a complete world to play and grow in.
Shop by Category
Find Fulla dolls, hijab outfits, abayas, accessories, playsets, and the full range of Fulla clothes — all in one place.
Modest Dolls
Dolls & Playset
Outfits & Clothing
Accessories
The Story Behind Fulla
Fulla was created by NewBoy Design Studio, a Syrian company that began developing the concept around 1999. The doll launched in late 2003 with a deliberate mission: to give Muslim girls a fashion doll that looked like them, dressed like them, and reflected the values their families held.
The name comes from the Fulla jasmine flower, native to the Levant region. From launch, the brand partnered with Spacetoon — the leading Arabic children’s channel — to reach families across the Middle East. By 2005, Fulla had displaced Barbie as the dominant fashion doll in most regional toy stores.
In 2015, NewBoy relocated to Dubai, continuing to expand Fulla’s world through animated series, a print magazine, and a growing accessories line. Today the brand reaches families in Saudi Arabia, Egypt, the UAE, and Muslim communities across Indonesia, Brazil, and beyond.
More From the Fulla World
Explore Fulla bags, magazines, play accessories, and lifestyle items that extend the doll’s universe into everyday life for girls.
Soothe & Talking Kufi Elephant | Muslim & Islamic Toy
Muslim Girl Hijab Doll Colorful Portrait Character Graphic Ceramic Mug
Soft Doll with Black Hair and Pink Overalls
Common Questions
Everything families want to know about Fulla dolls — from what’s included in each set to where to buy Fulla online.
Fulla is an 11.5-inch fashion doll created in 2003 by NewBoy FZCO, designed specifically for Muslim and Middle Eastern families. She features modest clothing, dark hair, brown eyes, and olive skin, and comes with accessories that reflect Islamic cultural values, including a hijab and prayer rug in select sets.
Many Fulla dolls include a hijab as part of their outfit. Some sets also come with an abaya for outdoor play. The specific accessories vary by product — check each listing for full details on what’s included.
Fulla dolls are available through the official Fulla website and select regional retailers across the Middle East, including stores in Saudi Arabia, the UAE, Egypt, and Kuwait. International buyers can also find select sets through licensed online retailers.
Fulla dolls are recommended for children aged 3 and up. Sets that include small accessories — such as jewelry or prayer beads — may carry a higher age recommendation. Always check the packaging for the specific age guidance on each product.
Yes. Fulla has been featured in animated content broadcast on Spacetoon and other regional children’s channels. The animated series extends her story beyond the doll, placing her in family-oriented narratives aligned with the brand’s values.
Yes. Fulla has been sold in Saudi Arabia, the UAE, Kuwait, Qatar, and across the broader Middle East since the brand launched in 2003. NewBoy, the brand’s manufacturer, is currently headquartered in Dubai.
Still Have Questions?
Send a message and the Fulla team will get back to you with the answers you need about products, availability, and orders.
What Families Are Saying
Real feedback from parents and children who’ve made Fulla a part of their home.
Nadia R.
Bought the hijab Fulla set for my daughter’s birthday. The clothes are well made and she plays with it every day. Much better fit for our family than the alternatives.
Sara M.
Ordered the Fulla doll house bundle and it arrived well packaged. The doll itself is sturdier than I expected. My daughter hasn’t put it down since she opened the box.
Yasmin H.
My girls love that Fulla looks like them — dark hair, modest outfits. The abaya and prayer set were a nice touch. Good quality for the price, will buy again.